marketing

You have written a book, seen it published, held it and savoured the moment. Now it’s time to let others know about it so that your intended audience is able to find your book and read it. Among the hundreds of thousands of books out there, yours must be found and, once found, bought and read.

We offer a wide range of marketing services designed to make potential buyers aware of the book you have written. In particular we offer bespoke digital marketing services that ride on the potential of social media networks. Contact us for more details.

Our marketing services complement our distribution services, through which we make your book available through a network of retailers around the globe. This means your book is available for sale through most (if not all) preferred retail channels.

To begin with, though, there’s a lot you can do yourself to market your book:

a. Write the best book you can

That means no punctuation mistakes, a consistent style and making sure every sentence, paragraph and chapter belong.

View the manual of style for guidelines on both the technical as well as editorial aspects of the manuscript. Keep in mind the basic tenets of writing so that your manuscript is grammatically correct and is free of spelling errors.

Before you set out to write this book, you probably had organized your thoughts. You need to revisit them, thus preparing for the next step:

b. Know why

You need to know why you wrote this book so that you can explain it while marketing the book. Your answer should be brief, just a sentence long. However, if the need arises, you should be able to expand on your thoughts, into one or more detailed paragraphs.

c. Think hard about ways you can sell
After we publish your book, we will provide you many options to help you sell it (see above). However, at CinnamonTeal we ensure that the rights to the book remain with you and you can, therefore, distribute it elsewhere and market it as you like. Before you seek other channels of distribution, you are required to contact us to ensure that there are no conflicts of interest.

Marketing a book takes a lot of effort. There are many books published these days and therefore you need to communicate the essence and value of your book very clearly. Although you can engage a professional agency to do this, you should not have too much trouble doing it yourself.

We also provide you with your own space to market your book. That means, you can set up your own blog, your own homepage or you may write about your book on other blogs and discussion forums. However, do remember that your readers will want to know why your book is so special among all the others out there and will want to ensure that your book interests them. So go, oblige them.

Remember that selling a book is a difficult task but it definitely isn’t impossible. It will take tireless effort but you will have to keep persevering. Take the help of friends and learn how to take a “no”. In the end, it’s all worth the while.