The Smart Merchant: Keeping your sanity in apparel export merchandising
This book looks under the hood of the apparel export industry and examines the real work of merchandisers' within it. It follows the lifecycle of a product from development to shipping. Along the way, it explores the processes, people and paperwork required to do the job well. As merchandisers, you will find helpful hints and reminders to help you avoid common merchandising mistakes. The book is based in merchandising principles and methods currently applied in business. Along with the accompanying website www.smartmerchantbook.com, it is full of materials that will help you maintain a successful and fulfilling merchandising career!