Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis.
There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.
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The book critically examines the pattern of employment of rural people involved in non-farm sector as their primary source of income. Are they driven away from the farm sector in despair or is it the pull attraction of the non-farm sector that promises greener field to them? The book seeks to explore the forces that underlie the prevailing trend among the workers to shift from the farm to the non-farm sector. The study focuses on the state of Uttar Pradesh that has received scant attention in literature. It makes use of both micro-level data collected at the household level as well the latest available macro-level data. The book should appeal to both the professional economist and the general reader interested in issues and problems in rural India.
This book is written to emphasize the importance of having a purpose in one's life. Life, after all, must be led happily and having a purposeful life can ensure happiness. The current unrest and gloom in society are a result of people not having a definite goal in life. The mind, by nature, is negative and requires conscious efforts to turn positive. A strong purpose in life engages the mind constructively and turns it positive, thus bringing plenty of joy and happiness in one's life. This book talks in detail about the benefits of finding a purpose in life.
This book looks under the hood of the apparel export industry and examines the real work of merchandisers' within it. It follows the lifecycle of a product from development to shipping. Along the way, it explores the processes, people and paperwork required to do the job well. As merchandisers, you will find helpful hints and reminders to help you avoid common merchandising mistakes. The book is based in merchandising principles and methods currently applied in business. Along with the accompanying website www.smartmerchantbook.com, it is full of materials that will help you maintain a successful and fulfilling merchandising career!