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During my practice, I came to realize that many people were either ignorant of, or often misguided in matters related to, hair and skin care. They were easily misled by advertisements that addressed generalities without taking into account individual concerns that required specialized care. As doctors, we ourselves are unable to devote sufficient time to our patients, to understand their needs and treat them adequately. Further, patients are unable to retain information and correctly follow what was prescribed. They need to be reminded constantly.
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